In SEO, backlinks are only as powerful as the way they’re implemented—and one of the most overlooked factors in link building is anchor text optimisation. The words you choose to hyperlink can influence search engine rankings, keyword relevance, and even how trustworthy your content appears.
If you want to maximise the impact of your backlinks, understanding anchor text best practices is essential. And if you’re looking for expert help, starting with a professional link building service like Adxom can set you on the right path.
What Is Anchor Text and Why Does It Matter?
Anchor text is the clickable text in a hyperlink. Search engines use it to understand the context of the linked page, which directly affects how that page ranks for specific keywords.
For example, a link saying “best coffee machines” tells Google something different than a generic “click here” link. The right anchor text can:
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Improve keyword rankings by signalling topical relevance.
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Boost user experience by setting clear expectations for the link destination.
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Strengthen SEO signals when combined with high-quality backlinks.
Google’s Search Central guidelines emphasise using descriptive, relevant anchors rather than generic phrases.
Types of Anchor Text You Should Know
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Exact Match – Uses the exact keyword you want to rank for.
Example: link building service linking to a link-building company page. -
Partial Match – Includes your keyword plus other words.
Example: affordable link building service for small businesses. -
Branded – Uses the brand name as anchor text.
Example: Adxom. -
Generic – Non-descriptive text like “click here” or “read more”.
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Naked URL – The full URL as the anchor.
Example: https://adxom.com/.
Best Practices for Anchor Text Optimisation
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Maintain Natural Variety – Overusing exact match anchors can trigger spam signals.
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Prioritise Relevance – The anchor text should match the topic of the linked page.
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Avoid Over-Optimisation – Too many keyword-rich links can lead to penalties.
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Optimise for Users First – Make sure the anchor is clear, helpful, and clickable.
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Blend Internal and External Links – Use a healthy mix for stronger overall SEO.
How Adxom Can Help with Anchor Text Strategy
Adxom offers a tailored link building service that not only focuses on securing high-quality backlinks but also ensures anchor text diversity and relevance. Their team analyses your keyword strategy, evaluates your existing backlink profile, and creates a customised plan to build links that boost rankings safely and effectively.
With Adxom’s expertise, you get:
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High-authority placements with optimised anchors.
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A balanced mix of exact match, partial match, and branded links.
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Strategic link acquisition that aligns with Google’s best practices.
Final Thoughts
Anchor text optimisation is a subtle but powerful part of SEO. By carefully choosing your link wording and working with a trusted link building service like Adxom, you can enhance keyword relevance, improve rankings, and future-proof your backlink strategy.
In 2025, link quality still matters—but the right words in the right place can make all the difference.
